Preparing for the Focus Group Discussion Be sure to make the location and time of the FGD are clear to all participants. Lally and others (2018), ‘Feasibility of Synchronous Online Focus Groups of Rural Breast Cancer Survivors on Web-Based Distress Self-Management’. The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. You use a focus group in qualitative research. endstream endobj startxref Carry out a focus group study if you want to understand people’s views and experiences. The vast majority of commercial qualitative research involves interviews. (2009) propose another useful structure for focus group analysis which is centred around a combination of different data analysis techniques – constant comparison method (which may involve comparing themes emerging in different focus groups), content analysis (e.g. All content is available under the Open Government Licence v3.0, except where otherwise stated. A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. A discussion guideis used to structure the interview. A focus group discussion isa qualitative data collection method that engages 6 to 12 people—with shared characteristics pertinent to the specific discussion topic—and is led by a trained facilitator. The team ran focus groups with young people to find out about users’ needs to inform and recommend the development of the apps. It is also a good method to employ prior to designing questionnaires. 569 0 obj <>/Filter/FlateDecode/ID[<3B83D0A95621AE42866716BE01D871D5>]/Index[552 33]/Info 551 0 R/Length 93/Prev 821671/Root 553 0 R/Size 585/Type/XRef/W[1 3 1]>>stream It is also a good practice to have some ground rules, such as: Olsen and others (2019), ‘Content and Feature Preferences for a Physical Activity App for Adults With Physical Disabilities: Focus Group Study’. They stopped at this point because they had reached saturation. There are only a few basic rules to … There is no set size of the group; 6 to 8 people often works well. As the name suggests, such interviews are typically conducted when it is believed that a detailed discussion is required. h�b```�B��B ���� If you anticipate some participants not showing up, invite 10-20% extra participants. 34-35). Trust and rapport aside, there are other critical elements to a successful interview beside the guide. The guide, as its name implies, guides the interview. This method serves to solicit participants’ attitudes and perceptions, knowledge and experiences, and Focus groups are group interviews that give the researcher the ability to capture deeper information more economically than individual interviews. Depending on what you want to find out, you might want to recruit people who are similar to each other (homogeneous sampling), or recruit more varied users to get a wider understanding of their experience of your digital product (heterogeneous sampling). They conducted 4 groups with 15 participants. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. Focus groups need facilitators. It will take only 2 minutes to fill in. 584 0 obj <>stream Example: What do people with physical disability want from a tracking app? %PDF-1.5 %���� Alkhaldi and others (2017), ‘Promoting Engagement With a Digital Health Intervention (HeLP-Diabetes) Using Email and Text Message Prompts: Mixed-Methods Study’. You can use interviews to collect qualitative data, but you can also collect some quantitative data. Each participant was asked to rate the priority of features as ‘Must have’, ‘Nice to have’ or ‘Not needed’. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. The focus group may also be undertaken to discover preliminary issues that are of concern to a group or community, and Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. Focus groups use group dynamics to get shared experiences of people with similar characteristics. To help us improve GOV.UK, we’d like to know more about your visit today. Think about what you want to find out. • It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. The team wanted to develop an app for people with physical disabilities to track fitness. You can change your cookie settings at any time. %%EOF A focus group is a small, but demographically similar group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. These were ranked according to their importance. Opening Remarks (2 Minutes) Thanks for coming today. Data is collected through a semi-structured group interview process. The general characteristics of the Focus Group are people's involvement, a series of meetings, the homogeneity of participants with respect to research interests, the generation of qualitative data, and discussion focused on a topic, which is determined by the purpose of the research. Focus Group Discussion (FGD)? A group of 6-10 people, usually 8, meet to explore and discuss a topic, such as a new product. They used an experienced facilitator and an observer who was also taking notes. Avis and others (2015), ‘Lessons Learned from Using Focus Groups to Refine Digital Interventions’. Practical advice on how to run focus groups to refine your digital product. The objectives of qualitative research are to focus more on target audiences’ range of behavior and perceptions that drive it rather than facts and statistics that govern quantitative research. The Focus Group (FG) is one of the qualitative research methods to be utilized in the search for answers to such questions. We use this information to make the website work as well as possible and improve government services. Focus groups are moderated by a group leader. You’ve accepted all cookies. h�bbd```b``��5 ���d���En�ɣ`�Lʃe������@�Mi�l �d�� D��g�����ma`������� �~: Onwuegbuzie et al. This would help to spark discussion and debate around the fitness tracking features users wanted and any unmet needs this group of users had. You use it during a focus group or depth interview. Now, FGis used intensely in the marketing field, and also, it has been growing in popularity in aother areas. Technology, for one, needs to be stable, consistent, and offer tools that augment qualitative researchers’ efforts and objectives. Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. 552 0 obj <> endobj The team used thematic analysis, but also focused their analysis to find out more about the features, functionality and appearance of the app that they wanted to develop. We use cookies to collect information about how you use GOV.UK. One approach is to keep recruiting participants until you are not getting any new insights from focus groups (saturation of answers). Focus Group Discussion. Rich Panel. The moderator typically writes the guide, which contains topics, questions, and activities for an interview. Focus Group Discussion (FGD) is a research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere (Doody, Slevin, & Taggart, 2013). Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. The origin of the Focus Group was in sociology. Focus groups are generally used to collect data on a specific topic. Don’t include personal or financial information like your National Insurance number or credit card details. Don’t worry we won’t send you spam or share your email address with anyone. You will need to create a plan in advance of the focus group session. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Focus groups are a data collection method. Practical advice on how to run online focus groups. This page is part of a guide to evaluating digital health products. t�6��w@���@�gTg`��ʰ�a3�0�������N�_|��{�0���X����1��F. Thus, they comprise of predetermined semi-structured interviews whereby broad questions are asked on a theme or a topic generating transcripts of discussion and opinions. Group interaction and non-verbal communication are primary benefits of focus groups. Introduction • Focus Group Discussion (FGD) involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. For example, when developing a fitness tracker for people with physical disabilities, you might want to recruit people with disabilities who have used a tracker before in order to find out their needs and preferences.

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